Cleaners work tirelessly behind the scenes every day, ensuring our environments are safe, healthy and welcoming. Behind the Scenes of Clean is a campaign that honours these unsung heroes, celebrating their dedication and highlighting their essential role. Since its inception, the campaign has grown, reaching more places and people each year.
The Expansion of the Campaign
In 2024, the Behind the Scenes Clean campaign has expanded further, becoming a key initiative across the Asia-Pacific region. For the first time, it extends its reach to China, alongside visits to Victoria, New South Wales, Queensland and Western Australia.
This year’s events cover a diverse range of facilities, from aged care and hospitals in Australia to hospitality venues in China. Aligning with Thank Your Cleaner Day in Australia and New Zealand on October 16, the campaign continues to spotlight the vital role of cleaners across different sectors.
The Importance of Cleaners - The Quiet Heroes
Cleaners are often the “quiet heroes” of our communities. They are the first to arrive each day, tackling tasks that many overlook — keeping spaces clean, safe and inviting. In healthcare and aged care settings, their work is crucial in maintaining high hygiene standards, which directly impacts patient care and safety. Cleaners are, in many ways, our frontline defenders, ensuring that environments remain sanitary and pleasant for everyone. Their role is not just about cleaning; it's about caring for the spaces where people live, work and recover. They truly are the superheroes who make a difference behind the scenes.
In 2023, the Behind the Scenes Clean campaign visited five facilities across four Australian states, thanking over 300 cleaners for their dedication. These events demonstrated the growing reach and importance of the initiative, inspiring an even broader participation this year. The success of these events highlighted the impact of showing appreciation and acknowledging the crucial role that cleaners play — uplifting the spirits of those involved and also inspiring more regions and facilities to join the movement in 2024.
Why 2024 is Bigger and Better
This year, the campaign is scaling up like never before. More visits, more facilities and more personalised experiences are planned, including meals, giveaways and tokens of appreciation for every cleaner. The inclusion of China and its hospitality sector marks a significant milestone, transforming the campaign into a truly global initiative. By extending gratitude to more cleaners and recognising their work on a wider scale, the 2024 campaign aims to celebrate these quiet heroes more comprehensively. Cleaners will be honoured with unique experiences that reflect the appreciation they truly deserve, creating a sense of excitement and recognition in every facility visited.
Behind the Scenes Clean is all about showing immense gratitude for the hard work cleaners perform every day. Join us in celebrating these quiet heroes who make a difference behind the scenes. Learn more about the campaign and take part in Thank Your Cleaner Day by acknowledging the cleaners in your life. 
